On Friday 18. November, Hudevad Care was a “case company” for a group of international students from SDU (University of Southern Denmark). During four hours of intense idea generation, the group of six students came up with very valuable ideas for the future marketing strategy of the company.

Students present their case solution to the audience

Students present their case solution to the audience

The InnoCamp was facilitated by SDU Erhverv, and for Hudevad Care it was a great success. “Our” students had a very innovative approach to the specific case problem and within the just four hours of working time, they managed to achieve a depth in their understanding of the company’s values and strategy which formed the basis for their great approach to generating ideas for the case problem.

We can only recommend other companies to take part in the next InnoCamp. It’s definitely worth your time.